Chum TV
Getting CHUM(MY) with content management
By: Rosie Lombardi
IT World Canada (April 17, 2006)
One of the stickiest issues in implementing a content management system (CMS) is getting end-users to actually use it.
Complicated, big-bang IT projects in this area can fail miserably if this obvious point is ignored, according to some industry insiders.
Only about 38 per cent of content management IT projects are successful, well below the general industry average of 50 per cent, says Darren Guarnaccia, director of technology at RedDot Solutions, a New York-based provider of enterprise content management software and a subsidiary of Toronto-based Hummingbird Ltd.
"The adoption problem is one of the biggest issues in the industry," he says. "Many such systems were built for IT developers, with nary a thought to the end-authors. If they can't learn how to use the system in a couple of days, they'll abandon it - and back it goes to IT to manage."
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